We build a company profile from free public sources first, then use an AI pass to fill in whatever the crawl could not confirm. Now and then a company will show the tools it runs on its website but still be missing its industry, size, or headquarters.
Why it happens
- You just added the company and the background enrichment has not finished its first pass.
- The company is obscure enough that the AI could not confirm those details with confidence, so we leave them blank rather than guess.
How to fill it in
Open the company page and click Refresh data. That re-crawls the website and runs the firmographic fill again, filling in industry, company size, category, a short description, and headquarters location wherever we can confirm them.
Two buttons on that page do different jobs. Scan now looks for fresh buying signals. Refresh data updates the company facts. Reach for Refresh data when the profile itself looks thin.