HubSpot Native HubSpot integration

Enrich HubSpot automatically.
Sync prospects without duplicates.

A real two-way CRM integration - one click of OAuth, not a webhook. Push scored prospect lists into HubSpot, and let CapyScout research the companies already in your portal and fill in what's missing.

Works on every HubSpot tier, including free CRM. Scoped OAuth - disconnect anytime.

Native OAuth, not a webhook

Connect in one click. No Zapier chain, no Operations Hub requirement, no webhook URLs to babysit. Works on free HubSpot.

Your data stays protected

Per-field write control: protected, fill-blank-only, or overwrite. Nothing your team typed into HubSpot gets clobbered - ever.

Decisions, not just data

Every record gets an ICP match score, a letter grade, and a Why Now note - so reps sort HubSpot by fit, not alphabetically.

What lands on the record

Namespaced properties your reps can actually use

On connect, CapyScout creates its own capyscout_* property group in HubSpot - so enrichment never collides with your existing fields. Every property is sortable and filterable in HubSpot views, lists, and workflows.

  • Firmographics: industry, employee count, HQ location
  • Tech stack detected on their website
  • Buying signals: hiring, funding, competitor switches
  • ICP match score and letter grade
  • A one-line "Why Now" note for the first call
Company record - CapyScout properties
capyscout_industrySaaS - Logistics
capyscout_employees51-200
capyscout_tech_stackSegment, Intercom, AWS
capyscout_signalsHiring 3 SDRs, Series A
capyscout_icp_gradeA (87)
capyscout_why_nowJust raised, scaling outbound
Two directions, one connection

Push new prospects in. Enrich what's already there.

Push: lists to HubSpot in one click

Build a prospect list in CapyScout - from discovery, signals, or an upload - then push the whole thing to HubSpot. Companies and contacts arrive enriched and scored.

  • - Matched by domain and email, updated never duplicated
  • - Contacts auto-associated with their company
  • - Workflow rules can sync records automatically when a signal fires
Pull: enrich your existing portal

Point CapyScout at the companies already sitting in HubSpot. It finds the ones missing data, researches each from public signals, and writes the results back.

  • - Targets records with blank fields first
  • - Fresh research per company, not a stale database dump
  • - Every write respects your field protections

Set up in 3 steps

  1. 1
    Connect with OAuth. One click from the Integrations page - you approve the scopes in HubSpot and you're done. No API keys to copy.
  2. 2
    CapyScout sets up your properties. The capyscout_* property group is created automatically for companies and contacts. Review the field mapping and pick a writeback policy for standard fields.
  3. 3
    Push a list or run enrichment. Send your first prospect list to HubSpot, or start a pull run to fill in the records already there. Workflow rules keep it running automatically.

HubSpot integration FAQ

Does CapyScout work with free HubSpot?

Yes. CapyScout connects through HubSpot's native OAuth and uses standard CRM APIs, so it works on every tier including the free CRM. No Operations Hub or workflow webhooks required.

Will it overwrite data my team entered?

No. CapyScout data lands in namespaced capyscout_* properties by default. Writes to standard HubSpot fields follow your policy - protected, fill-blank-only, or overwrite - configurable per field.

Does pushing a list create duplicates?

No. Companies are matched by domain and contacts by email. Existing records are updated in place; new ones are created only when no match exists.

What permissions does CapyScout request?

Read and write access to companies and contacts, plus their property settings (to create the capyscout_* property group). Nothing else - no lists, workflows, deals, or emails. CapyScout never deletes records, and you can disconnect anytime.

Can it enrich the companies already in my portal?

Yes. Pull enrichment finds portal companies with missing data, researches each one from public signals, and writes the results back - respecting your write-protection settings.

Your HubSpot, enriched by tomorrow morning

Create a free account, connect HubSpot with one click, and push your first enriched list. 1,000 credits free, no credit card.

Start free