Buying signals

Buying signals, in plain English.

Describe the change that makes a company ready for you, in your own words. Watch a list or your CRM for it: CapyScout shows you the proof when it happens, and a campaign can reach out with it as the first line.

Free, about 20 seconds, no signup. Or start a free trial.

Example, not live data
1. You write
"Tell me when a target removes a competitor's chat widget from its website."

Any question, in your own words. Or start from 103 ready-made signals.

2. We watch
Company website Job posts Reviews and ratings Public filings News Public code Your website visits

Daily or weekly, depending on your plan. Only the accounts you choose.

3. You get
Brightlane Software Fired

Removed a competitor's chat widget on Oct 3. Two new job posts mention a help desk migration.

Proof: site snapshot, 2 job posts
First line: Noticed you are moving off your old chat tool - happy to share what teams switching usually check first.
Why teams switch to CapyScout signals

Most signal tools hand you an alert. We hand you the reason, the proof and the next step.

Proof on every hit

See exactly why it fired.

Each signal links to the job post, filing, review or page that triggered it, and says plainly what could not be verified. No black-box intent scores.

The right person at the company comes with it, with a verified work email.

From signal to sent

The reason becomes the first line.

When a signal fires, CapyScout drafts a message that opens with it, in your voice. You approve, edit or skip.

It sends from your own inbox or LinkedIn, so replies come straight back to you.

How campaigns work
Runs on its own

Signals that keep a campaign moving.

Point a campaign at a watched list and every new hit becomes a lead. Once you have approved enough of its messages, switch it to Agent and it reaches out within safe daily limits.

Calls and replies stay with you, in Tasks.

How Agents work

Your words, not a fixed menu

Write any signal as a plain question: "did they drop a competitor's tool", "is their rating slipping". Start from 103 ready-made ones and edit freely.

B2B and local, in one place

Funding, tech changes and leadership for software buyers. Ratings, reviews and listings for clinics, restaurants and home services.

Priced for the whole team

Unlimited team members on paid plans, website visitors included on every plan, and plans from $29 a month. No annual enterprise contract to start.

Typical signal tool
CapyScout
What you watch for
A fixed list of trigger types
Any question you can write, plus 103 templates
Why you should believe it
An intent score
A link to the source, and what we could not verify
Which signals matter
The same weights for everyone
Learned from the deals you won
After the alert
Export to a sequencer
Person, verified email and a drafted first line
Who it works for
B2B software buyers
B2B and local businesses

See the detailed side-by-side comparisons with named tools.

The signal library

103 signals ready to watch. Write the rest.

This is the actual library from the product. Dashed blanks are yours to fill in, like a role, a tool or a competitor. Risk flags work in reverse, so weak fits drop out.

Cloud migration Technology

Is Acme migrating to or standardizing on a specific cloud provider?

Vendor consolidation Technology

Does Acme mention vendor consolidation or tool rationalization?

Uses a competitor / legacy tool Technology

Does Acme mention using competitor or tool?

Replacing a current tool Technology

Is Acme replacing, sunsetting, or migrating off a tool adjacent to our category?

Migration / tech debt push Technology

Do Acme docs, changelogs, or announcements mention migration, replatforming, or technical debt reduction?

New technology adoption Technology

Has Acme recently adopted or announced a new technology relevant to our category?

Not sure where to start? Match your business.

Onboarding reads your website and picks these for you. Here is the idea.

You sell software to businesses

SaaS, data, infrastructure, anything with a sales cycle.

  • 1. Dropped or replaced a tool in your category
  • 2. Published a trust page or started SOC 2
  • 3. Came back to your pricing page
You run an agency or service firm

Marketing, development, recruiting, professional services.

  • 1. Website relaunch or rebrand in progress
  • 2. New product or market launch
  • 3. First-ever marketing hire
You sell to local businesses

Clinics, restaurants, home services, retail.

  • 1. Rating slipping or complaints rising
  • 2. Business listing unclaimed or unmanaged
  • 3. New location or new owner
Learns from your wins

Find out which signals actually lead to revenue.

Add the customers you have won. CapyScout checks how often each signal showed up on those deals compared with everyone else, raises the ones that predict a win and flags the ones that do not.

Then it turns around and finds new companies showing your winning signals, plus companies that look like your best customers.

See Customer Lookalikes
Win-lift from your closed deals Example, not live data
Replacing a current tool2.4x
Enterprise readiness pages1.8x
Visited your pricing page1.6x
Generic hiring spike0.9x - flagged
The Why Now

One signal is a dot. We connect them.

When several signals land on the same company, CapyScout writes the two-line story of what is changing and why now is the moment.

Oct 3 - removed a competitor's chat widget Oct 5 - 4 new reviews mention slow support Oct 6 - visited your pricing page twice
Brightlane - Why now: They just pulled their old chat tool and customers are complaining about slow replies. They are shopping right now, and they have already looked at your pricing.

Example, not live data

See the signals that matter for your business.

Enter your website and get 8 to 10 signals tailored to what you sell in about 20 seconds. Free, no signup.

Find my signals Start free