A buying signal is just a good question, asked every day.
"Did they hire a new CRO?" "Did their rating just drop?" "Are they posting SDR roles?" You write it in plain English. CapyScout checks every business you watch, B2B or local, every day, and tells you the moment the answer turns to yes.
Start free"Tell me if they just hired a new head of sales."
News, press releases, the company site, open job postings, public filings, public code repositories, reviews, and Google Business Profiles - checked daily. Plus your own saved contacts, so you know when one of them leaves.
A nudge with the who, the what, the why now, and a link to the source.
Steal these to start
CapyScout ships a library of 40+ ready-made signals and writes a tailored set for what you sell and who you sell to, B2B or local. Here is the flavor - mix and match, or describe your own.
- Did they appoint a new CRO, CMO, or VP of Sales?
- Did a senior executive just depart?
- Did they hire a leader from a specific company?
- Are they hiring multiple SDRs or AEs at once?
- Are they hiring RevOps, data, or AI roles?
- Is this their first-ever sales or marketing hire?
- Did they announce new funding or an acquisition?
- Did they file for an IPO or report earnings?
- Did they win a major contract, award, or grant?
- Do their job postings mention a competitor's tool?
- Did they add or drop a package in their public code?
- Are they migrating clouds or consolidating vendors?
- Are they pursuing SOC 2, ISO 27001, or HIPAA?
- Did they launch pricing, enterprise, or trust pages?
- Are they replacing a tool adjacent to your category?
- Did they hire a Head of Procurement?
- Did their rating drop below 4.0?
- Are their recent reviews turning negative?
- Did they just claim their Google Business Profile?
Plus risk flags that work in reverse - layoffs, hiring freezes, or a below-profile account - so weak fits get filtered out, not just good fits surfaced.
Not sure where to start? Match your business.
The right starting signals depend on who you sell to. Pick your lane and start with three - onboarding recommends these automatically.
SaaS, software, consulting, anything with a sales cycle.
- 1. New funding or acquisition - budget just arrived
- 2. New exec in the role you sell to - new priorities
- 3. Hiring for the problem you solve - pain is real
Marketing, dev shops, recruiting, professional services.
- 1. First-ever marketing or sales hire - they are investing
- 2. Website or brand relaunch - active spending mode
- 3. New product or market launch - they need help scaling
Restaurants, clinics, home services, retail, and more.
- 1. Rating dropped below 4.0 - they feel the pain now
- 2. Recent reviews turning negative - reputation risk
- 3. New location or ownership change - fresh decisions
Who on my list is hot right now?
This is the core signals question. CapyScout ranks the accounts you already watch by fresh signals and gives each one a short Why Now.
Watch my CRM automatically
Connect HubSpot, Pipedrive, or Attio once and every company your team adds is pulled in and monitored for buying signals - hands-off.
Known-account website intent
A narrow signal when companies you already care about revisit pricing, demo, or integration pages. Account-first, not anonymous visitor ID theater.
Learn which signals actually win
Most tools guess. CapyScout checks your signals against the deals you have already closed, then uses the winners to find new accounts. Your competitors can buy your contact list. They cannot buy your learned signals.
Prove your signals against won deals
Upload your closed-won accounts. CapyScout measures how often each signal shows up on the deals you won versus everyone else, so you can see which triggers actually lead to revenue - and weight them higher.
Discover accounts that match your signals
Then CapyScout turns it around: it uses your best-performing signals to surface net-new companies that look like buyers right now - accounts that are not on your list yet, each with the signal it matched.
One signal is a dot. We connect them.
When a few signals fire on the same company, CapyScout writes a two-line story - what is changing and why this is the moment to reach out. Paste it straight into your first line.
A signal is only useful if it starts a conversation.
The point of watching all this is not a prettier dashboard. It is that when you reach out, you open with something true and timely - and the person on the other end can tell. That is the difference between cold outreach and a warm introduction you happened to earn with software.
Less time hunting for a reason to reach out. More replies because you had one.
Write your first signal in a minute.
No blank page - describe what you sell and we suggest a starter set. Free to try, no credit card.
Start free