A conversion is a result you care about: a signup, a demo booked, a purchase or a deal won. CapyScout ties each one to the campaign that last reached that person or company in the 30 days before.
Three ways to record one
- Your website - with the tracking code installed, call capyscout('conversion', {...}) when it happens.
- The API - POST /api/v1/conversions from your app or billing system. See the API docs.
- By hand - Mark converted on a person in a campaign.
What happens next
Outreach to that company stops. A purchase or won deal adds the company to Customers. The campaign table, the campaign scorecard and results by source and by signal show conversions and their value.
Website conversions cannot be verified, so they never add a customer and their value is left out of totals. Use the API for revenue.